Valentine’s Day Campaign

[What I’ve Done]

Case Studies

Valentine's Love That Converts: Strategic Segmentation for Holiday Revenue

The Challenge

Converting seasonal traffic into long-term customers during a high-competition holiday where most brands rely on generic discounting.

My Approach:

I created the strategy and design for a multi-segment Valentine's Day campaign in Klaviyo that moved beyond standard promotions. By creating tailored lead magnets and segmenting customers based on past purchase behavior, relationship status, and gift-buying patterns, I transformed a one-time holiday rush into an evergreen customer acquisition strategy.

The Impact:

• .2% higher open rates than industry standard

• Generated $863.01 in attributable revenue (34% above forecast)

• Created 3 new customer segments that continue to outperform in retention

• Established a repeatable holiday campaign framework now used across all seasonal promotions

I have an ability to combine strategic thinking with technical execution—designing both the creative assets and implementing the complex segmentation logic that drove results.

Testimonial

“Khari demonstrated a strong understanding of the customer journey, effectively navigating the complexities of tiered and personalized offers. His ability to audit and analyze campaigns within the full customer lifecycle has been valuable in optimizing performance. He consistently defined strategic roadmaps that advance the maturity and success of our email program, driving meaningful engagement and growth.”

-Adam B.

CMO, Ellovi